“Want to lose 30 pounds in a month?”

“Want to lose 30 pounds in a month?”

Gyms sell you an outcome that you want. Losing weight. Living a healthier life. Things that matter to you.

They certainly don’t sell you treadmills.

Similar principles apply to selling software products.

A product company sells the benefits & value that the product provides. Time savings through automation. Cost savings. Better business decisions.

We don’t sell code, we don’t sell outputs. We sell outcomes.

Now to build a successful product requires market savviness, understanding the users and their goals, understanding what value the product is bringing…

But do we really know what our market wants?

We might think we know the answers.

But that’s an illusion.

We can only make guesses.

But we only know once we get feedback from the market, to see if we’re moving in the right direction.

But how do we get feedback from the market?

We need to release our product in the hands of the users. Frequently.

But how can we achieve frequent releases in a sustainable way…. without burnout… without heroism and putting out fires?

The answer is: CI/CD & TDD. That’s what enables you to achieve sustainable continuous delivery.

By releasing to the market faster, you can stay ahead of your competitors and be responsive to market needs.